The difference between digital marketing and Management of Social Media Accounts
A process that relies on the use of the Internet and digital tools (such as websites, paid advertising, email, and mobile applications) to promote the products and services you offer in your project and build brand awareness to achieve sales through thoughtful strategies that precisely target your audience.
Account management is a key component of digital marketing and aims to build a strong and influential presence on powerful platforms such as (Facebook, Instagram, Twitter, TikTok) by creating engaging content, constantly interacting with the audience, and constantly analyzing performance.
By carefully targeting and analyzing your audience, your accounts can reach more potential customers locally or globally while maintaining constant communication with your customers.
Social media platforms are available 24 hours a day, providing the opportunity to respond to customer inquiries, provide immediate support and consultations, and build a relationship based on trust and transparency.
By providing effective marketing content and exclusive offers for products or services, visitors can be converted into actual customers, which contributes to raising sales and enhancing customer loyalty to your brand.
By providing professional content that aligns with your company’s identity and strength, you can improve your brand’s mental image, increase audience trust, and expand your market presence.
Professional social media account management helps build a monthly marketing plan that includes the quality of content, timing of publication, appropriate platforms, and marketing campaign goals, which enhances the effectiveness of results.
The primary purpose of the campaign is determined, and whether the goal is to enhance brand awareness, increase engagement, or increase sales. Based on this, the appropriate strategy for your brand’s success is developed.
By studying the interests and purchasing behavior of the audience, content is produced that matches the audience’s aspirations to achieve tangible results.
Each platform has its own target audience, and the most suitable one is chosen based on the target market and the products or services it offers to customers. For example, Twitter is the most influential platform in the Gulf countries, while Facebook has a wide reach in North Africa.
An integrated content plan is prepared that includes designing posts, writing texts, producing videos, and determining the timing of publication using professional scheduling tools.
By responding to messages and comments quickly, a strong relationship is built with customers that enhances their loyalty to the brand.
Paid advertising campaigns are used to expand reach to a new audience and increase the number of followers and potential customers of your brand.
Performance results are analyzed periodically through specialized tools to measure engagement rates, number of followers, and site visits with the aim of improving performance and developing strategy.
We develop a well-thought-out marketing plan that suits the nature of your business and accurately targets your audience, while setting the appropriate goals and content for each platform.
We write engaging posts that align with your brand identity using smart marketing techniques that motivate audiences to engage and buy.
We schedule posts in advance using specialized tools to ensure they are posted at the ideal times that achieve the highest engagement.
Our team responds to messages and comments professionally and quickly, which enhances audience confidence and makes them feel the value of communicating with your brand.