5 techniques that will add to your knowledge about digital marketing

1- Understanding the cultural and social context that can affect the user’s interaction with the product

Why is it important to identify the target audience with the product?

Whoever thinks that all people will buy his products is mistaken, as he needs to think again about the specific group that is ready to buy. For example, only those over the age of 18 will buy scooters when they are able to issue a driver’s licence. Even if younger teenagers show interest in scooters, they are still outside the target audience, as they will not help achieve actual sales.

Companies also compete on the Internet to attract the attention of the public, and are keen to be at the top of search results, and for their products and services to be convincing and appropriate for buyers. That’s why everyone is keen to define the target audience well enough, to understand their needs and study what they want and how they like to be communicated with.

Identifying and understanding the target audience is the first step in any marketing campaign, and it is also useful in the following marketing areas:

Copywriting:

How should you describe products and offers to persuade your target audience?

Content Marketing:

What articles, images, and reels should you create to attract your target audience?

Digital email marketing:

What specific messages would make the target audience curious to read digital email campaign messages?

Social media marketing:

Which platforms do your target audience visit most frequently throughout their day?

Search engine optimization:

What are the keywords that the target audience uses in the Google search engine to solve their problems and search for the product, and whose interests reflect the characteristics of the target audience?

The characteristics of the target audience are the classifications that are used to accurately define the audience. The most important of these characteristics are: demographics:

This classification is based on users’ socioeconomic information, such as age, income, occupation, and geographic location.

Interests and lifestyle:

This classification concerns everything that people are interested in, such as hobbies and inclinations, and things that they are passionate about searching for, such as books and travel. The opinions and issues that they are aligned with also fall within this classification.

Knowing this data helps in communicating with the audience in a better way. For example, we assume that the audience is passionate about keeping up with new technologies, and this can be used to formulate the advertising message for a smart watch that was just released.

Purchasing intent:

This segmentation segments the general audience according to their most recent searches for a product, which often indicates their desire to purchase after conducting a search. For example, the audience is divided into groups such as users interested in mobile devices.

2- Improving performance in search engines” or “improving visibility on search engines

PageRank:

It depends on the presence of valid internal and external links (text or back). Internal links are between the pages of your site themselves, and they benefit the reader in exploring more and learning about topics related to what he wants. Backlinks are divided into two types: external links to other official pages or public information sources, for example the NASA space page, and backlinks or text links, which are links placed by other pages based on your site’s pages as a source of information in them.

Visit rate within the site:

It includes CTR and the number of clicks or total visits.

Visit rate per page:

This criterion is related to the quality of the content. The more the content is of real value and benefit to the visitor, the longer he stays on the page and the higher the traffic rate for this page. Here, Google’s search engine understands that this page was valuable to the user because he continued browsing it for a longer time, and vice versa.

Choose appropriate keywords:

This element is essential in order to gain visitors and target exactly the topics they are looking for.

Continuous updating of content:

Keeping up to date with recent developments, including updating links on pages and renewing sources if they become outdated.

SEO strategies

The search engine optimization process is not limited to keyword research. Rather, the content of the website must be organized based on several strategies that improve its appearance in search results and increase the rate of organic visits. Here are 6 of the most important SEO strategies:

Improve the CTR of your first pages

Here, by CTR, we mean the click through rate, that is, the rate of visits received by your page that has previously topped the search results, and the most important factor for increasing this rate is the attractive main title and page description (Meta Description). What you have to do is draw browsers’ attention to your page content through a brief description of the page content and the main page title (Title tag), which appear to browsers in the search results.

You might be wondering why I should care about the title and description of my page if it’s already at the top of the search results? Isn’t ranking high in search results and having my site appear on the first page enough to attract visitors? Well, having your site at the top of the results will definitely bring you visitors, but not at the rate you would get if you combined the title, an attractive description, and the top results.

When search results appear for a specific keyword, what do you think is the first goal of most browsers? If you answered that it is the first site, then your answer is not accurate. The accurate answer is that the destination of most people will be the most attractive title and the description that is closest to the topic they are searching for.

Suppose there were 10,000 users who searched for “football” on Google, and 7,000 of them chose the second result from the search results because of its striking title. What will Google’s search engine understand now? He will understand that the second site is more relevant and valuable than the first

For the first time, a valuable site will rank at the top of the results in a short time, and the main reason is the distinctive title, in addition, of course, to the content and other auxiliary elements.

Do you now have to work on modifying the titles and descriptions of all your pages and making them more attractive? Of course not, the amount of work will be very large. What you need to do is identify pages that have high traffic but low click-through rate (CTR), less than 5%. There are many services that help you find these pages, most notably Google Search Console. The steps for finding those pages and the best keywords to exploit them are simple, and are as follows

3- The activities and interactions carried out by individuals on social media platforms on the Internet.

How to measure engagement on Facebook

Average Facebook engagement rate by post = Total Engagement / Posts / Total Fans x 100

Or Facebook interaction rate by reach = total interaction / posts / reach

The engagement rate by post formula is used to help determine if your content is engaging your audience, while calculating the engagement rate by reach gives you deeper insights into how your audience is interacting with you.

To get the data you need from Facebook, search for Insights. Next, you’ll see a section that gives you an overview of the page and displays statistics about post reach and engagement. You can also monitor the page itself through metrics like page views, likes, followers, and call-to-action button clicks.

How to measure engagement on LinkedIn

LinkedIn will take the guesswork out of it by providing you with the engagement rate. Their formula is:

Engagement rate on LinkedIn = (total interactions + clicks + followers gained) / total impressions

Or you can calculate average engagement by post as follows:

Average LinkedIn engagement by post = Interactions / Posts / Total Followers x 100

To get the data you need from LinkedIn, visit the Post Analytics section.

How to measure engagement on Twitter

Average Twitter engagement rate per tweet by followers = (Likes + Retweets) / Tweets / Total followers x 100

To collect the data you need from Twitter, visit the Analytics section, which can be accessed from the “More” button in the menu. Keep in mind that Twitter’s native engagement rate includes everything from follows to hashtag clicks, so it may not necessarily give you a clear picture of what’s going on. Additionally, impressions are included in the engagement rate calculation.

How to measure engagement on Instagram

Average Instagram engagement rate per post by followers = (Likes + Comments) / Posts / Total Followers x 100

Or the average Instagram engagement rate per post by reach = (likes +

comments) / posts / reach x 100

You can use Insights to collect the data you need from Instagram.

What is the rate of good social interaction?

With many formulas available for calculating reaction rate, there is wide variation in average rates as well. If you use a formula that calculates follower engagement, it will need to be at or above average as Social Insider reported. This includes:

Facebook: 0.13 percent

Twitter: 0.05 percent

Instagram: 0.83 percent

The company used a different method to determine the average engagement rate on LinkedIn, choosing to calculate impression rate, which yields a much higher result of 3.16 percent.

How to improve engagement on social media

Social Media Engagement – What it is and How to Make it Happen

No matter what engagement you currently get on social media, you should always strive to improve it

4-: Marketing strategy that focuses on creating and distributing valuable and attractive content to attract audiences

Any individual or company of any size can practice content marketing. The strategies used to implement this practice may differ from one field to another and from one company to another.

The strategy and methods that can be followed to practice content marketing can be determined by looking at two basic elements, which are the marketing objectives and the budget allocated to content marketing.

Things you should know before you start adopting content marketing

There are some activities that fall within the components of an ideal content marketing plan, but some companies may not find them important given the effort and costs they require compared to the goals they can achieve, which may not be considered the most important for that company.

Sometimes we find that implementing some activities is beyond the scope of the budget allocated for content marketing. In this case, some quality can be sacrificed, or perhaps the term luxury would be more appropriate, and simplicity should be satisfied to achieve some reasonable goals.

Adopting content marketing is a long-term game, and do not expect that you will start reaping results after the first month of adoption. Rather, you must set reasonable goals, taking into account how long it takes for results to begin to appear, and results may vary from one activity to another.

Adopting content marketing as the primary marketing strategy and abandoning the rest of the marketing methods is not a wise decision. Especially if this accreditation is done for the first time. I believe that content marketing, for most companies and commercial projects, serves as a means of supporting previously approved marketing efforts.

On this basis, it is advisable to adopt content marketing gradually. When the results begin to appear and its effectiveness is confirmed, the budget allocated for it can be increased and it can begin to be adopted on a larger scale, or why not, as the company’s basic marketing strategy, as long as it has proven its effectiveness and ability compared to the rest of the approved marketing methods.

Steps to start adopting content marketing

To begin adopting content marketing and working on its adoption, the marketer or business owner must first determine his marketing goals that he deems most appropriate to achieve by adopting this new marketing method.

You can adopt basic main objectives such as:

Increase Sales Improve conversion rates Increase interaction with target groups Spreading brand awareness…

If you do not intend to adhere to the goals outlined above, and choose more specific goals, there is no need to overthink and be confused about setting the appropriate goals because the matter is very easy and only requires an analytical look at the marketing methods that you are adopting in the current period and trying to determine the most effective sources in achieving the main goals. For a business, which are often goals (i.e., achieving sales or obtaining new customers).

Then write down those sources, which will include, but are not limited to:

Social networks

Email campaigns

Search ads (such as Google Ads)

Then you can define content marketing goals based on the specified sources. For example, if you achieve a large percentage of sales through social media ads, you may have to extract some goals from this source, and these goals must be achievable based on the content.

5-: Processes and methods that are used to measure the performance of a specific system, organization, or process

1- Growth rate:

One of the most important indicators for measuring performance in digital marketing, growth rate measures the increase in visits or revenue over time. This indicator is important in measuring the success of marketing campaigns and websites in attracting more audiences and customers in the long term. This indicator can also be used to identify factors that contribute to increased growth, such as marketing strategies and content that is presented to the audience.

2- Decline rate:

The decline rate is considered one of the most important performance measurement indicators in digital marketing, as this indicator measures the number of people who abandon the purchasing process before completing it. This indicator can be used to identify pages or steps that are causing a low completion rate, improve the user experience and simplify the process to improve the completion rate and increase revenue.

3- Social spread rate:

Social reach rate measures the number who share content on social media, and this indicator is considered important in measuring the effectiveness of social media marketing campaigns. This indicator can be used to identify the most popular targets and improve social media promotion strategies.

4- Return rate:

Return rate measures the number of people who return to a site or page after their first visit. This indicator is important in measuring the effectiveness of the site or marketing campaign in retaining visitors and encouraging them to return again. This indicator can be used to determine which pages or content are the most popular among visitors and work to improve them to achieve better return rates

5- Customer Analytics:

Performance measurement indicators in digital marketing

Customer analytics are important in measuring digital marketing performance, as they help to identify more about customers and understand their needs and preferences. Customer analytics can be used to determine which products and services customers prefer and improve their experience on a site or page. It can also be used to determine the age or geographic groups to which the target audience belongs and improve marketing campaigns based on this information.

1- Search Analytics:

Search analytics are also considered one of the most important indicators for measuring performance in digital marketing, as they help determine the keywords that the target audience uses to search for the products or services provided, and improve the keywords in the content to increase the site’s visibility in…

Search results. Search analytics can also be used to determine the most effective words in advertising campaigns via search engines, and improve marketing strategies to increase sales.

2- Revenue indicators:

Revenue indicators are considered one of the most important performance measurement indicators in digital marketing, as they measure the revenues achieved by the company from sales of products or services provided. These indicators can be used to determine the effectiveness of marketing and advertising campaigns in increasing sales and revenues, determine which age or geographic groups achieve the highest sales rates, and improve marketing strategies based on this information.

3- Page value indicator:

The Page Value Index is considered one of the most important performance measurement indicators in digital marketing. It is an indicator used in Google Analytics to evaluate the value of a specific page on the website in relation to your marketing goals. Page value is calculated by dividing a site’s total revenue by the number of pages visited, for which a goal has been set.

In other words, page value measures the marketing ability of a particular page on the site, as a page is considered highly valuable if it leads to greater revenue. Therefore, the Page Value Index can be used to identify pages that contribute the most to achieving your marketing goals, improving user experience and engagement with content.

The Page Value Index can be used to identify pages that need improvement, as the Page Value can be compared between different pages