Search engine optimization: 6 golden strategies to enhance your site. It is great to find your site at the top of the search results on Google and thus win a large number of visitors. But it is not that simple, as it requires great care in order to improve the search engines (SEO) of your site.

With a few simple steps, you can surpass thousands of competitors for your site and occupy the top of search results, and even maintain it if you master the required strategies. You should know that the quality of your site’s content is not the only factor that plays an important role in your site’s ranking in search results. Therefore, if you are looking for other ways and strategies to improve your site’s SEO, in this guide we will provide you with everything you need.

What is the importance of search engine optimization (SEO)?

The importance of evaluating your site’s SEO is that it is the basic criterion that search engines, primarily Google, rely on in order to evaluate and compare the usefulness and quality of your site’s content with other competing sites. As you know, there are millions of websites and they must be sorted and classified according to the value of each one.

What you have to do if you want to advertise your site and make it top the search results is to know the criteria that search engines, Google in particular, are looking for. You also need to determine what sites will rank for on the first page of search results, which is your goal and the goal of most of your competitors. Well, here in brief are the most important criteria that play an important role in a website’s ranking in search results.

The most important criteria that affect sites’ ranking in search results

Content quality:

Is the content valuable to browsers? Does it meet the needs of visitors, or is it just keywords scattered here and there? Good and valuable content is the basis for evaluating the SEO of any page on any website.

Page loading speed:

That is, will the process of loading page elements be smooth and fast, or will the user have to wait a long time before he can browse the content? Page loading speed is one of the most important elements of SEO, according to Google.

PageRank:

It depends on the presence of valid internal and external links (text or back). Internal links are between the pages of your site themselves, and they benefit the reader in exploring more and learning about topics related to what he wants. Backlinks are divided into two types:

External links to other official pages or general information sources, the NASA page for example

Backlinks or text links are links placed by other pages based on the pages of your site as a source of information in them.

On-site traffic rate: This includes the click-through rate (CTR), the number of clicks, or the total number of visits.

The rate of visits within one page: This criterion is related to the quality of the content. The more the content is of real value and benefit to the visitor, the longer he stays on the page and the higher the traffic rate for this page. Here, the Google search engine understands that this page was of value to the user because he continued browsing it. for a longer time, and vice versa.

Choosing the appropriate keywords: This element is essential in order to gain visitors and target exactly the topics they are looking for.

Continuously updating the content: keeping it up to date with recent developments, including updating links on pages and renewing sources if they become outdated.

SEO strategies

The search engine optimization process is not limited to keyword research. Rather, the content of the website must be organized based on several strategies, which improve its appearance in search results and increase the rate of organic visits. Here are 6 of the most important SEO strategies:

Improve the CTR of your first pages

Here, by CTR, we mean the click through rate, that is, the rate of visits received by your page that has previously topped the search results, and the most important factor for increasing this rate is the attractive main title and page description (Meta Description). What you have to do is draw browsers’ attention to your page content through a brief description of the page content and the main page title (Title tag), which appear to browsers in the search results.

You might be wondering why I should care about the title and description of my page if it’s already at the top of the search results? Isn’t ranking high in search results and having my site appear on the first page enough to attract visitors? Well, having your site at the top of the results will definitely bring you visitors, but not at the rate you would get if you combined the title, an attractive description, and the top results.

When search results appear for a specific keyword, what do you think is the first goal of most browsers? If you answered that it is the first site, then your answer is not accurate. The accurate answer is that the destination of most people will be the most attractive title and the description that is closest to the topic they are searching for.

Suppose there were 10,000 users who searched for “football” on Google, and 7,000 of them chose the second result from the search results because of its striking title. What will Google’s search engine understand now? They will understand that the second site is more relevant and valuable than the first, and the valuable site will be at the top of the results in a short time, mainly because of the unique title, in addition to of course the content and other ancillary elements.

Do you now have to work on modifying the titles and descriptions of all your pages and making them more attractive? Of course not, the amount of work will be very large. What you need to do is identify pages that have high traffic but low click-through rate (CTR), less than 5%. There are many services that help you find these pages, most notably Google Search Console. The steps for finding those pages and the best keywords to exploit them are simple, and are as follows