What’s the online markiting? E-marketing is a modern and innovative method of marketing that uses all electronic means and modern technologies to promote and market products and services, with the aim of increasing brand awareness, increasing sales, attracting potential customers, convincing them to buy the product or benefit from the service provided, and building strong relationships with customers, all through… The Internet, which includes a wide range of tools and technologies including social media marketing, email, websites, paid advertising and others. E-marketing is also considered effective and suitable for many small, medium and large companies and businesses, as it can reach a wide audience of potential customers around the world. In addition, the target audience can be accurately determined. And customize marketing messages according to their interests and needs. It also allows companies to measure and analyze the results of marketing campaigns. This allows companies to determine the most effective strategies to increase sales and achieve all goals, thus increasing the chances of success and growth, and giving companies the opportunity to interact with their customers more effectively.

What is the importance of e-marketing?

E-marketing has now become one of the most important marketing methods used by companies to reach the largest base of the target audience to enhance their sales, and online advertising campaigns have many advantages that make them more effective and effective than traditional marketing. The first is that it allows companies to easily reach the target audience around the world, as they can be present on various different digital platforms and communicate with potential customers at any time and from anywhere. E-marketing also allows measuring and analyzing customer data and their response to marketing campaigns with high accuracy, allowing them to improve their strategies and achieve better results, and this is thanks to the help of modern technologies such as customer tracking and data analysis, using artificial intelligence. The importance of e-marketing includes several points, which are :

1- Strong competition in the market:

If the company is a start-up or small company, e-marketing provides a strong opportunity to market the brand without spending as much on television and print advertising campaigns as large companies, using effective and successful marketing strategies. An example of this is if there is a store that sells bags online, the SEO marketing strategy can be integrated using keyword research tools, and identifying the most important phrases that the audience is searching for, so that the store can reach potential customers easily and compete in the market strongly.

2- Target the audience precisely:

One of the main advantages of e-marketing is the ability to precisely target a specific audience, to direct marketing efforts towards a specific audience in a specific geographical area, or based on the interests and behaviors of the customer, and his demographic characteristics such as age, gender, marital status, and income level, and targeting can also be based on keywords. What they are searching for, which is relevant to the business, allows marketing efforts to be focused on potential customers who are closest to completing a purchase.

3- Measurability:

One of the most important features of e-marketing is the ability to determine key performance indicators (KPIs) for marketing campaigns, such as the number of posts, the rate at which ads arrive, the number of followers, browsing time, the number of visitors, the types of devices used, the conversion rate, and to follow up and analyze customer interactions with the brand before conducting the process. Purchasing, measuring the success of the advertising campaign objectives, and giving accurate results after analyzing and measuring customers and their purchasing behaviors, which helps determine the most effective marketing channels to focus marketing efforts on later.

4- Establish and develop marketing strategies and plans:

Developing and implementing effective online marketing strategies is crucial to the success of advertising campaigns, and sometimes some problems appear that hinder the implementation of the strategy and plan, such as the audience not interacting with the advertisement, or the advertisement not reaching the target audience. Here, the ability of electronic marketing to manage strategies and modify them appears. Immediately, solve the problem, and go back to implementing the strategy again.

5- Improve conversion rate:

After measuring and analyzing the performance results of e-marketing campaigns, it is easy to identify strengths, weaknesses, opportunities and threats, which helps in developing and modifying strategies to maximize the conversion of targeted customers into real customers, increase the percentage of sales, and help gain customer loyalty towards the brand.

6- Lower cost:

The results of online advertising campaigns can be tracked on a daily basis, measure their effectiveness, and determine whether they will achieve their goals or not. The budget for any advertisement in a specific platform channel can also be reduced or increased, and it can also be deactivated, giving the freedom to choose the marketing platform that is compatible with it. With the budget allocated for advertising, to ensure that the advertisement runs efficiently according to the cost allocated to it. Finally, you can make the most of the benefits of e-marketing, maintain your competitiveness, and provide distinguished service to your customers, when you cooperate with the Code Solutions marketing team, which specially designs for you the strongest strategies that are most effective for your target audience. Contact us now.